Comparison of Sana Commerce and B2B Ecommerce

Sana Commerce vs. B2B Ecommerce

When you want to extend your Microsoft Dynamics 365 Business Central ERP solution with an Ecommerce solution for your B2B customers, you can choose from several different solutions.

In this article, we compare two of the most popular which are Sana Commerce and B2B Ecommerce.

  • Sana Commerce
    Sana Commerce is one of the most popular ecommerce solutions on the market when you want to integrate with your ERP solution.

    It is a stand-alone solution. This means that your Business Central and your Sana Commerce will be 2 separate solutions, and it requires an integration for the two solutions to exchange data.

    You can get such an integration on Microsoft AppSource, so it is not an integration you have to build from scratch, but of course it always adds complexity and manual processes when data needs to be maintained in two different systems.

    Sana Commerce is rich in functionality, and it is the largest system in this comparison, but in return, the price of Sana Commerce is also significantly higher.

  • B2B Ecommerce
    B2B Ecommerce is an ecommerce solution built into the Business Central ERP solution.

    It is not a stand-alone solution. It consists of 2 modules in Business Central, which Microsoft calls Apps. There is a module that adds product information management (PIM) to Business Central, and another module that allows you to design the webshop directly in Business Central.

    This solution does not require integration because it is built into the ERP solution. It can easily tap into price calculations and any other process in Business Central, because it is built-in.

    In this comparison, B2B Ecommerce does not have the same depth in functionality, but on the other hand, the price of B2B Ecommerce is significantly lower, both in terms of the project to get started, but also the monthly subscription price.

Complete comparison of Sana Commerce and B2B Ecommerce

Sana CommerceB2B Ecommerce
PIM System inside Business CentralNoYes
Real-time stockYesYes
Stock validation in order momentNoYes
Calculate prices as in Business CentralYesNo
Price is calculated in Business CentralNoYes
Create SalesOrder in Business CentralYesYes
Easy Sales rep access to open ordersNoYes
CMS SystemYesYes
Real-time synchronizedYesNo
Integration and synchronization freeNoYes
Support for customer extensions in Business Central Sales OrderNoYes
Access Business Central Order HistoryYesYes
Access PDF Invoices and Credit memosYesYes
Multi languageYesYes
Multi currencyYesYes
Multi dimension variant systemNoYes

More information


What is the difference between Sana Commerce and B2B Ecommerce?

Sana Commerce is a stand-alone ecommerce-solution that integrates to Business Central. It has a high price point but is feature rich. B2B Ecommerce is built into Business Central. It requires no integration, it has fewer features because it taps into all the features of Business Central, and the price point is lower.

How do I integrate Sana Commerce with Business Central?

Sana Commerce has an app available on Microsoft AppSource that enables the Sana ecommerce solution to integrate with the Microsoft Dynamics 365 Business Central solution. This integration tool is not plug’n’play out-of-the-box, but it is a versatile integration tool to build the data replications you need.

How do I integrate B2B Ecommerce with Business Central?

The B2B Ecommerce solution does not require integration, because it is an App that is built into the ERP solution. The solution adds two features to the Business Central ERP-solution: 1) a product information managet solution (PIM), and 2) a ecommerce webshop managed completely from inside Business Central.